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The average site visit lasts more than 9 minutes 29 seconds (with many staying 20-30 minutes) allowing strategic ad exposure greater than any news publication, website, print magazine or television sponsorship. With changes in the world market and shift in the methods people obtain news you can’t afford not to advertise online. Many of America’s major businesses and corporations have converted nearly 40% of their advertising dollars to the internet. Johnson & Johnson, for example, increased online ad spending by over $9million in 2006.

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